10 simple things to do that will
improve your website’s SEO
What is SEO?
SEO stands for “search engine optimization” and is the process of creating searchable content that ranks well in order to gain “free” or “organic” traffic from search engines.
Whenever we look for something online, search engines try to provide the best results possible in order to answer our query. Their goal is for users to receive their answers as quickly as possible. This is why engines like Google and Bing change their algorithms often, trying to fit their users’ preferences as much as possible.
Creating good and SEO optimized content puts you in front of hundreds, if not thousands of people, who might be searching for an answer in your exact area. This results in valuable and free search traffic to your website, and possibly new clients to your business.
10 simple things to do that will improve your website’s SEO:
Write flawless content
In order to perform well in search engines, your content needs to be free of any flaws. Mistakes of any sort are a no-no. Always double and triple check what you’ve written before you hit publish, as it might hurt your ranking in the long run.
Use long tail keywords
It has become pretty much impossible to rank for just one keyword, and often it is also unnecessary. Imagine you’re a small shoe shop, trying to rank in Google just for the term “shoes”. This term is way too broad and the searcher probably doesn’t even know what they’re looking for.
So if you’re a shop for running shoes in London, but the searcher is looking for elegant shoes in a different area, they will most probably skip your site. In this case, aiming to rank for just the word ‘shoes’ will not only be useless, but also unnecessary.
The best thing to do is to use a long tail keyword, describing exactly what you’re offering, for example “Running shoes shop in London”. Not only are your chances of ranking for a long tail keyword much higher, but you will also most probably be fulfilling the user’s intent.
Research your keywords beforehand
It is also very important to research the keywords you’d like to rank for and see if you have a chance of outperforming your competitors. Always do your research before you start writing, as you might find out it’s not worth focusing on a certain keyword, but then stumble upon another one, which is way more suitable and easy to rank for.
Analyze your competitor’s articles on your desired keywords and see if you can provide better, more useful information than them. You should also check their DA (Domain Authority) and compare it to yours, but more on this later.
Write with the user’s intent in mind
Search engines always aim to provide the best possible answer to their searchers’ queries. In order to fulfill these queries, try to put yourself in the searcher’s shoes and share the most essential information in a comprehensive way.
Break down your articles into paragraphs – people love skimming through texts, share useful information, be straight to the point. Always ask yourself – what would I want to know if I had no previous idea about this topic?
Don’t oversaturate your text with keywords
This might have worked 10 years ago, but the algorithms nowadays have changed drastically. You can no longer trick Google into thinking that your content is useful when you just stuff it with keywords.
As a matter of fact, it is extremely important that your text sounds natural, with some “sprinkled” keywords here and there.
Remember that you’re talking to a human and something like “what to see and things to do in London if you’re staying 3 days in London. Add this to your London itinerary” wouldn’t sound very natural. As a matter of fact, it might put you off of reading the whole article.
Google does recognize synonyms, so don’t worry about that.
Optimize your photos/images
This is something many people miss, yet it could put you one step ahead of the others. Make sure to add your keyword in the name and alt text of some of the images (wherever appropriate), as well as add a good description of the photos itself.
This way, even if your website doesn’t rank on the first page for a search query, your photos might. And this gives you additional exposure.
Improve your website’s speed
There are many things that Google takes into consideration when deciding which pages to rank first. One of these things is the website’s speed.
You can easily check your speed with the PageSpeed Insights Tool. The scores go from 1 to 100, so the higher the number – the better your speed is.
Improve it by reducing the size of your images, by getting rid of unnecessary coding, by enabling compression etc.
Work on your DA
Even though Domain Authority (DA) isn’t a metric used by Google, it can still give you a good idea of where your website stands and how big are the chances of outranking your competition.
Brand new sites start with a DA of 1 and the more authority you gain with time, the higher it gets.
So if you have a DA of 10, for example, it would be quite difficult to outrank someone with a DA of 60 (not impossible though). You can use the Domain Authority Checker to see what your DA is.
The best way to grow your DA is by gaining dofollow links from other websites, preferably with higher authority than yours. Any collaborations, mentions, features or guest posts would be very beneficial for this metric.
Include inbound and outbound links in your posts
In order for Google to index your pages and figure out where they stand in the whole scheme, it is very important to interlink your own content. If you have a few articles on similar topics, always include links between them. The more link a page has pointing to it, the more important it seems in the eyes of Google.
Outbound links are also very valuable. This way you outsource information and share useful websites for your readers to turn to, in case they need to learn more about something.
For example, if you’re quoting a certain research, link the exact research as a reference. If you’re mentioning a useful tool – link to that tool. Make your reader’s job easier.
Optimize your website on mobile
Mobile searches have far outperformed those on a desktop. People are using their phones to search for information while on the move.
If your website isn’t mobile friendly, the odds that people would close your page as soon as they open it is quite high. User experience is very important nowadays and people are becoming more and more impatient. If they can’t navigate through your site easily, they won’t be bothered to stay, even if you have the most useful information ever.
Not only that, but search results on mobile are often different from those on a desktop. So if you’re ranking on page 2 for a certain keyword on a desktop, but have a very mobile friendly website, you might have the chance to rank on page 1 on these searches.
These are just some of the things you need to take into consideration when working on your SEO.
Always keep in mind that the algorithm is also constantly changing, so what’s working today might not work tomorrow anymore. It is very important to stay up-to-date and constantly read and learn about it.